BTC in Florence

BTC 2014 in Florence is an international exhibition dedicated to events, meetings, conferences, conventions, incentive travel of the industry marketing, tourism and communication. BTC is the only Italian trade show dedicated to event organisers.

Rob Davidson`s lecture in BTC 2014: The Economic, Technological and Demographic Trends Changing the Events Market.

Your success in the business events industry depends upon you having a clear understanding of the most recent trends in this market – and adapting your products and services to respond to those trends. Meetings industry is in a constant state of change, created by major developments in the economy, in technology, and in demographics. This presentation, based on the most recently available research, will provide you with valuable information on how to provide products and services that will successfully meet the demands of clients in the business events market of today.