Publications

Author

Any industry that wishes to be recognised and taken seriously needs a body of literature to disseminate its accumulated knowledge. But when I first focused my attention on the MICE industry at the beginning of the 21^st century, I noticed the relative lack of books and other publications on this subject. Since then I have worked with some of the brightest people in our industry, to fill that gap. Here are some of my most recent publications:

• Winning Meetings and Events for your Venue (with Anthony Hyde)
• Marketing Destinations and Venues for Conferences, Conventions and Business Events (with Tony Rogers)
• The Business of Events Management (Chapter on The Business of Conferences and Corporate Events, with Robert Kaspar et al)
• Better Business Results through Motivational Experiences and Incentive Travel (with Krzysztof Celuch)
• Advances in business tourism research (with Krzysztof Celuch)
• EIBTM Trends Watch Report
• What Does Generation Y Want from Conferences and Incentive Programmes?
• Implications for the Business Tourism Industry
•  Web 2.0 as a marketing tool for conference centre
•  Making the Most of our Business Visitors
•  Leisure Extensions to Business Trips